Be sure to check out MediaPost’s interview with David Krantz, CEO of YP, which published over the weekend. In the piece, Krantz discusses YP’s print to digital transformation, its efforts to ramp up in new markets where it doesn’t have a strong presence, its activities to leverage growth in mobile, and its approach to working with small businesses. The full interview can be found here.
We’re excited that our agenda for next month’s LSA annual conference, “Search Starts Here,” includes so many names from YP, including Matt Centofanti, Director National Marketing; Michael Rubin, Executive Director Business Development, Mobile; and Onil Gunawardana, Executive Director, National Product & Marketing. For more information and to register, visit our conference homepage.
